Top 5 Hasbro Games: iOS Performance in South Africa, Q4 2021

The fourth quarter of 2021 saw notable trends in the performance of the top 5 Hasbro games on iOS in South Africa. Here's a closer look at their weekly downloads, revenue, and active users.

Scrabble® GO - New Word Game experienced fluctuations in weekly downloads, peaking at 823 in early October, then declining to a low of 158 at the end of November, and rebounding to 383 by the end of December. Revenue showed a steady increase, starting at $366 in late September and reaching $428 by mid-December. Active users saw a slight decline from 3.2K to 2.6K in early December, but ended the quarter on a high note at 3.1K.

Adventure Escape Mysteries had a challenging quarter, with downloads dropping from 728 in late September to just 22 by the end of December. Revenue also saw a decline, starting at $321 and decreasing to $136 by late November, before recovering to $448 in the final week of December. Active users followed a similar trend, falling from 1.9K to 374 over the quarter.

World of Peppa Pig: Kids Games showed consistent performance in weekly downloads, starting at 188 and ending at 251. Revenue ranged from $259 to $447, peaking in the final week of December. Active users gradually increased from 624 in late September to 803 by the end of December.

PJ Masks™: Moonlight Heroes saw stable download numbers, starting at 84 and peaking at 141 in mid-October, ending the quarter at 119. Revenue was minimal, with only a few weeks showing any earnings, peaking at $36 in late September. Weekly active users remained relatively stable, ranging from 318 to 385 throughout the quarter.

My Little Pony Color By Magic had modest download numbers, starting at 86 and peaking at 173 in mid-December, ending the quarter at 107. Revenue showed a slight increase, starting at $50 and reaching $91 in early December. Active users saw a notable rise, from 249 in late September to 400 by mid-December, before slightly declining to 313 at the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower's website.